IBPS Marketing Officer Solved Question Paper 2012
1.
Which of the following is NOT the part of the structure of the financial System in India ?
Which of the following is NOT the part of the structure of the financial System in India ?
Industrial Finance
Agricultural Finance
Government Finance
Development Finance
Personal Finance
2.
Marketing in banks is defined as
Marketing in banks is defined as
Negotiable instrument Act
Banking Ragulation Act
Reserve Bank of India
Companies Act
None of these
3.
Marketing in Banks is
Marketing in Banks is
A one man function
A one-off affair
All of these
One day function
None of these
4.
Effective Marketing helps in
Effective Marketing helps in
Boosting the purchases
Boosting the sales
Diversified Business
Realisation of dreams
All of these
5.
A ‘Buyer’s market’ means
A ‘Buyer’s market’ means
Buyers are also e=sellers
Selers are also buyers
They are not sellers
Demands exceeds supply
Supply exceeds demand
6.
The sequence of a sales process is
The sequence of a sales process is
A call, a lead presentaion and sale
A lead ,a call, presentation and sale
Presentaition, sale, lead, and call
sale ,call .lead and presentation
7.
A presentation means
A presentation means
Display of products
Expalin the utility products
A gift
DIsplay of communication skill
All of these
8.
A ‘leads’ means
A ‘leads’ means
A buyer
A seller
A company intending to its products
Prospective buyer
A dis interested buyer
9.
‘Benchmark’ means
‘Benchmark’ means
Products line up on bench
Sales man sitting on a bunch
Set standards
Marks on a bench
None of rhese
10.
‘Customization’ means
‘Customization’ means
Customers Personal accounts
Customer selling goods
Special product for each customer
Better relations
All of these
11
Customer Retention means
Customer Retention means
Retaining the customers at the bank for the full day
Quick disposal
Customers dealing with the same bank for a long time
Better Standards
All of these
12.
Value-added services means
Value-added services means
Giving full value for money
Better value for better price
Costlier service
Additional service
All of these
13
“POS” means (in marketing)
“POS” means (in marketing)
Preparation for sales
Point of superiority
Point of sales
Primary Outlook of salesmen
Position of sales
14.
‘Niche’ Market means
‘Niche’ Market means
A free market
A social market
Equity market
Capital market
A specified market for the target group
15
A market plan is
A market plan is
Company’s prospectus
Same as memorandum of association
A document for marketing strategies
Business goals
Action plan for better production
16.
“HNI” in marketing means
“HNI” in marketing means
High number influence
Highly negative individual
High networth improvement
High networth individual
High inspired national
17.
One of the following is not required for effective marketing. Find the same
One of the following is not required for effective marketing. Find the same
Motivation
Empathy
Communication skills
Sympathy
Perserverance
18.
Effective communication skills are not required in marketing if
Effective communication skills are not required in marketing if
Demand exceeds supply
Supply exceeds demand
Buyer is illiterate
Seller is illiterate
None of these
19
Competition helps to
Competition helps to
Diminish sales
Boost sales
Neutral effect
All of these
None of these
20.
Negotiation skills help in
Negotiation skills help in
Arriving at consensus
Breaking the ice
Carrying marketing further
Mutual win-win result of bargaining
All of these
21
Relationship Marketing is useful for
Relationship Marketing is useful for
Trade between relatives
Trade between sister concerns
Cross-selling of products
Preparing a list of relatives
There is no such term as relationship marketing
22.
Marketing is not required for which one of the following products?
Marketing is not required for which one of the following products?
Corporate loans
Export business
Import business
Credit card business
None of these
23
ATM means
ATM means
Any time marketing
Any time money
Any time machine
Automated teller machine
Automatic teller money
24.
Good Public Relation indicate
Good Public Relation indicate
Improved marketing skills
Improved brand image
Improved customer service
All of these
None of these
25
One way of market monitoring is
One way of market monitoring is
Monitor performance of sales persons
Monitor sensex
Monitor Media outlets
Monitor profits
None of these
26.
Networking helps in marking marketing function
Networking helps in marking marketing function
A difficult task
A laborious task
An easy task
Networking has nothing to do with marketing
Networking has only a partial role to play in marketing
27
Digital banking can be resorted through
Digital banking can be resorted through
Mobile phones
Internet
Telephones
All of these
None of these
28.
Delivery channel means —
Delivery channel means —
Maternity wards
Handing over the products to the buyers
Place where products are made available to the buyers
All of these
None of these
29
Marketing Expansion means —-
Marketing Expansion means —-
Hiring more staff
Firing more staff
Buying more products
Buying more companies
Growth in sales through existing and new products
30.
Effective marketing helps in —
Effective marketing helps in —
Developing new product
Creating a competitive environment
Building demand for products
All of these
None of these
31
One of the methods for market monitoring is —-
One of the methods for market monitoring is —-
To watch TV serials
To discuss with other sales persons
To monitor media outlets
All of these
None of these
32.
Source of sales Leads are —-
Source of sales Leads are —-
Data mining
Market research
Media research
Promotional programs
All of these
33
Promotion in marketing means —-
Promotion in marketing means —-
Passing an examination
Elevation from one grade to another
Selling the products through various means
Selling the products in specific area
All of these
34.
A call in marketing means:
A call in marketing means:
To phone the customers
To visit the customers
To visit the marketing site
To call on prospective customers
None of these
35
Value-Added Service means:
Value-Added Service means:
Costlier products
Additional benefits at the same cost
Extra work by the sales persons
All of these
None of these
36.
Rural Marketing can be more effective if it is arranged through:
Rural Marketing can be more effective if it is arranged through:
Melas
Village fairs
Door to door campaigns
All of these
None of these
37
The target group for marketing of Educational Loans is:
The target group for marketing of Educational Loans is:
All customers
Students
Only poor students
Students with good academic record
All of these
38.
After sales service is not the job of:
After sales service is not the job of:
Marketing staff
Sales persons
Directors of the company
Employees of the company
All of the above are false
39
A good sales person should have following quality/qualities:
A good sales person should have following quality/qualities:
Job commitment
Sociability
Empathy
All of these
None of these
40.
Successful marketing aims at:
Successful marketing aims at:
Increasing the sales volume
Increasing the profits
Increasing the outputs of the sales persons
All of these
None of these
41
Internet marketing means:
Internet marketing means:
Marketing to oneself
Marketring to coreself
Marketing to the employees
All of these
None of these
42.
Market survey means:
Market survey means:
Market research
Market Plan
Marketing strategies
Market Monitoring
All of these
43
Rural Marketing need not be restored to because:
Rural Marketing need not be restored to because:
Rural person do not understand marketing
It is not cost viable
It s a waste of time
All the statements are false
All the statements are true
44.
Networking makes marketing:
Networking makes marketing:
Very difficult
Very cumbersome
Easy to handle
Has no rule marketing
None of these
45
The target group for marketing of Internet Banking is:
The target group for marketing of Internet Banking is:
All customers
All literate customers
All computer literate customers
Only borrowers
None of these
46.
Difference between direct and indirect bank marketing is —-
Difference between direct and indirect bank marketing is —-
Direct marketing is to do Bank's employees Indirect is to outsieders
Direct marketing is to outsiders, Indirect is to employees
Direct marketing is to Bank’s owners, Indirect is to outsiders
Direct marketing is to other banks employees, Indirect is to outsiders
None of these
47
Transaction marketing means—-
Transaction marketing means—-
Marketing only to strangers
Mere selling of goods
Doing banking transactions
All of the above
None of these
48.
In Marketing it is necessary to Identify—–
In Marketing it is necessary to Identify—–
Potential sellers
Selling employees
Potential products and services
Key existing and potential customers
All the above
49
NRI is an easy target for effective marketing because —-
NRI is an easy target for effective marketing because —-
He likes Indian goods
He does not like Indian goods
He is easily approachable
It is cheaper to contact NRI’s
There are special products designed for NRI’s
50.
A DSA helps in —
A DSA helps in —
Boosting Direct sales
Contacting Customers on Net
Indirect marketing
Direct Telemarketing
None of these
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